Not Knowing This About Your Financial Advisor Will Cost You

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As an In-House Tax Strategist for a "Wealth Management" office, I had the unique perspective of watching and observing the gyrations a wealth advisory team will go through in order to "land a client". My job, of course, was to bring value added services to the existing and potential clientele. Well, not exactly. I had the mindset of that purpose but in truth, it was just one more way for the "financial advisor" to get in front of another new prospect. In fact, that one purpose "get in front of another prospect" was the driving force in every decision. Think about it this way. 

A Financial Advisory Firm will make tens of thousands of dollars for each new client "they land" versus a few hundred dollars more for doing a better job with their existing clientele. You see, depending on how a financial advisory firm is built, will dictate what is most important to them and how it will greatly affect you as the client. This is one of the many reasons why Congress passed the new DOL fiduciary law this past spring, but more about that in a latter article.

When a financial advisory firm concentrates all of their resources in prospecting, I can assure you that the advice you are receiving is not entirely to your benefit. Running a successful wealth management office takes a lot of money, especially one that has to prospect. Seminars, workshops, mailers, advertising along with support staff, rent and the latest sales training can cost any size firm hundreds of thousands of dollars.

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